The largest mural ever was completed Thursday, as part of the seventh annual Guinness World Records Day. British artists '3D Joe & Max,' with their incredible 3D street mural that measures a whopping 9,601 square feet, joined over 300,000 other people as they all attempted to break various records around the world.
On Guinness World Records Day, November 17 2011, Reebok and CrossFit took fitness to another dimension in Canary Wharf. On their mission to empower people around the globe to be fit for life, both companies collaborated with London artists “3D Joe and Max” to officially create the world’s largest 3D painting.
With 1 160.4m² and a length of 106.5 metres, London-based artist Joe Hill and his team achieved this incredible feat and smashed the previous record of 892.15 m² held by Chinese artist Qi Xinghua.
The unique painting, technically referred to as anamorphic street art, shows dangerous drops and cliff edges and will be on public display until Saturday, November 19th. It encourages pedestrians, who pass by to work out and try functional CrossFot movements. This includes pull-ups and kettle bell swings, while they seem to be hanging above a cliff or standing on the edge of an escarpment.
Reebok and CrossFit announced their partnership earlier this year and aim to change the way people around the world perceive, define and experience fitness. “Everyone knows that fitness is important, but it’s not something that people do because they want to do it,” said Chris Froio, Reebok’s Global Head of Fitness, “Our partnership with CrossFit is not just about creating cutting-edge fitness footwear and apparel, or sponsoring fitness competitions – we have partnered with CrossFit because it is an extremely effective fitness programme and a unique fitness experience that creates a fun, social community. The combination of delivering results while keeping people coming back for more is a life-changing fitness experience that you can’t put a price on”.
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