Largest floral arrangement (Pookalam) in the world set world record by Vivel

Largest floral arrangement (Pookalam) in the world set world record by Vivel

ITC’s personal care brand, Vivel, creates a world record (as ratified by Limca Book of Records) by making the largest floral arrangement (Pookalam) in the world. The world record event took place at the Ambedkar Stadium in Kochi and was attended by a huge crowd.
Within minutes.

The 25,979 square feet floral arrangement on ground was created in eight minutes and 20 seconds by 500 artists. These artists are the winners of district level Pookalam contest — ‘Reach for the stars,’ — organised by Vivel in Kerala, in connection with the Onam celebrations. The participants were awarded a ‘World Record Certificate’ by Inspector General of Police Ernakulam Range, K. Padmakumar, and Sheik Pareeth, District Collector, Kochi.

Members of the record breaking team excitedly said, “We all are extremely charged up after creating a record with our Pookalam. We would like to thank Vivel for giving us the opportunity to showcase our art and make our families proud.”

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World’s Largest Pookalam or floral carpet Enters Limca Book of Record by Children - Kerala

Children supported by an NGO celebrated Onam and entered the Limca Book of Records with the world's largest pookalam or floral carpet in Kerala, a statement said.

The record-breaking 14,400 square foot Pookalam was created in three hours using 12.5 tonnes of flowers at the Lulu Convention Centre, Thrissur.

The floral carpet was created by 150 children who were supported by New Delhi-based NGO Goonj and 40 employees of white goods maker Whirlpool that was associated with the venture.

Officials from the Limca Book of World Records looked on as the children created the marvel.

Shantanu Das Gupta, a top official of Whirlpool, said they were delighted with this performance and would like to congratulate the participants.

'I also would like to take this opportunity to thank the people of Kerala for extending their support in our Share for a Cause project,' said Gupta.

Whirlpool had announced the launch of its social initiative where it joined hands with Goonj, working with under privileged children across the country.

                            World’s Largest Pookalam picture

As a part of the initiative Whirlpool donated a part of its sales during Onam to the NGO. Also, as a commitment to society, the company created multiple platforms to facilitate consumer participation in its wide-reaching social programme.

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