Longest radio Antakshri on 92.7 BIG FM Set To Enter Limca Book Of Records

92.7 BIG FM, the radio initiative of Reliance Broadcast Network Limited (RBNL), has partnered with telecom service provider, Uninor, and are all set to make it to the Limca Book of Records. Uninor alongwith 92.7 Big Fm created and executed the longest antakshari called Uninor Big Antakshri which unfolded in 17 cities and played simulateously for 12 continuous hours with an intent to create history.

Uninor Big Antakshari’s music innovation echoed across 17 cities – Bangalore, Mangalore, Mysore, Hyderabad, Tirupati, Vizag, Asansol, Kolkata, Rajkot, Baroda, Surat, Jhansi, Allahabad, Kanpur, Aligarh, Bareilly and Agra. To further amplify and create buzz amongst the listeners, the activity was also taken on-ground across all markets where 92.7 BIG FM RJs interacted with listeners and took them live on air. By partnering in such an innovation, Uninor complements its promise of providing access to ‘Unlimited Music’ that a subscriber enjoys in the form of caller tunes, my music station & creating ring tone (CRBT) at a very nominal price of Rs 2.5 per day.

Commenting on the innovation Rajiv Bawa, EVP, Corporate affairs, Uninor said ,“Music on mobiles doesn’t get bigger than this. We are glad to partner with 92.7 BIG FM on such a milestone innovation across so many cities. We launched Unlimited Music a few weeks ago and its evident that the youth in this country truly rock! Unlimited music for one full day for only Rs. 2.50. That’s all you spend to convert any mobile phone into a personal music player with a library of over 2.5 lakh songs. This is a powerful proposition and we will take it to our customers in new and different ways”

Also commenting on the innovative antakshari programming, Soumen G. Choudhury,Business Head, 92.7 BIG FM said, “We at 92.7 BIG FM are committed to create superlative content to entertain our listeners. The longest running Antakshari has been designed to deliver wholesome entertainment to our listeners and we are glad that our listeners responded to Uninor BIG Antakshari with the same enthusiasm, with which they have responded to our other initiatives”.

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Radio City 91.1FM - India’s first leading FM radio enter the Limca Book of record

Radio City 91.1FM, India’s first and leading FM radio brand is attempting to enter Limca Book of records with “Call me Dil” - the latest track from Saregama’s Jhoota Hi Sahi. The music of the film has got rave reviews and on listeners demand Radio City 91.1 FM aired the song “Call me Dil” 360 times in a day across 15 stations nationally

Commenting on the attempt, Apurv Nagpal, MD, Saregama India Ltd, says “We are extremely happy with this development. We are attempting to enter the Limca Book of Records. Radio City 91.1 FM network had selected the song after it got numerous requests from the listeners to air the song. This is the first time a bollywood film track has been repeated on radio the same is a record by itself. In fact a team from Limca Book of Records will be monitoring the air play at Radio City 91.1 FM.

The music of this film has been composed by none other than Academy Award Winner A R Rahman. Apart from Call me Dil, the other sound tracks have also been appreciated by the audiences like Cry Cry and Mayaa Yashoda.

Ashit Kukian, COO and President Ad Sales, Radio City 91.1 FM commented “Radio City 91.1 FM has always set benchmarks in innovation that are appealing to the listeners. The high song rotation is an attempt to give listeners the song that is fresh and is gaining affinity. We are sure that the listeners would be more than pleased to hear their current favorite on Radio City 91.1 FM. We are glad to be a part of the attempt to set a record through this innovation”.

The 15 cities that Radio City that aired the track across India are Mumbai,Delhi, Lucknow, Jaipur, Ahmedabad, Baroda, Surat, Sholapur, Nagpur, Pune, Jalagaon, Ahmednagar, Sangli, Nanded & Akola.

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RED FM 93.5 Radio Network in India set Limca Book of Record

RED FM 93.5 Radio  Network in India set Limca Book of Record, As yesterday the pioneer in Mobile phone- Nokia completed its 15 years in India, it was Red FM – one of the most heard FM channel in country that celebrated it. The day was celebrated in an unusual way with LIVE callers calling in on the channel and sharing their Nokia moment with red FM's RJ.

The event was interesting in a way because this activity was aired on the huge network of 47 stations across the country. They even attempted to create a new record in Limca Book of Records.

Besides the Nokia Moment activity, a radio blog was also created wherein listeners could post their good wishes for Nokia. Even the channel's branding was also changed to Nokia's famous tag line of “Connecting people” for the entire day. Then the lucky winners were even rewarded with Nokia merchandise that participated in Nokia Day celebrations.

As B. Surendar, Senior VP & National Sales Head, Red FM, commented that RD FM has always partnered its associates and launched innovative activities and Nokia collaboration is quite natural to it.

The channel that was launched in 2002 only has created a new milestone for itself with its path breaking content and strategies.

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