They wanted to be "the Mercedes-Benz, the Maybach of the denim industry". And APO jeans have done just that with a pair costing as much as $ 4,000 or more. They offer mens and ladies jeans with Silver Buttons and Rivets at $1,000, 14k White or Yellow Gold Button and Rivets at $1,500, Platinum Button and Rivets at $3,250, and the Diamond Button and Rivets start at $4,000.
All Jeans will come with Authenticity Number as well as an Appraisal Sheet from a top Jeweler in the NY diamond district. Of course, you could buy the economy version: they run only $1,000 a pair. APO jeans are constructed from denim woven in India that costs $40 a yard, compared with the $2- to $3-per-yard cost of materials for most designer denim. Buttons and rivets are made with precious metals or, if a customer is willing to shell out $4,000 or more, up to a dozen white diamonds on the main button.
